Great ideas, great projects, great buildings seem to have huge PR campaigns. Right? They pop up in design journals, win all the design awards and are in videos on the net.
Must have a great pr firm who can generate tons of publicity right?
Maybe – but today is not the 1960’s with advertising agencies putting commercials on tv to educate the world.
If your project is remarkable, truly remarkable, then how can you get the idea out there? How can people see it and judge for themselves?
The third rule of marketing is to get the word out!