January 12, 2010

Specialization, necessary evil

Does the firm specialize in one or more project types? List the firm’s project types. Have the firm’s project types remained constant or do they change over time? How does the firm make decisions about what project types to seek?

This question was discussed with Randy, Chris, Andy, and Jon as a group during an office meeting on Tuesday January 12, 2010.

The first thing out of the bosses mouth was that Randy wants to do all types of projects, but with the hurdles we face trying to constantly break into new markets, it is better to focus on what we have done best and slowly emerge from that to larger and more complex projects.  The RBA work falls into three main categories, (Randy calls them “buckets”) Cultural, Identity, and Dwelling.

Cultural consist of projects such as Bellows Center for Art and art installations, Identity is work such as offices and retail. The US Data Office is a great example of the image RBA is trying to set with this focus on creating Identity for our clients. The third “bucket” would consist of Custom Modern Residential works such as the Tipp Residence (Optic House) and the DiNucci Residence.

Randy went into detail about when first starting Randy Brown Architects. He wanted everyone to think he did everything from urban design to a chair, but now he has realized he wants RBA to focus in on the work that can have remarkable outcomes.  Even though RBA doesn’t market every field of design does not mean RBA is not interested in new project types it has not done before.  If a client wanted chairs (or a skyscraper) to be designed for a certain project, that task is something RBA will take on and will do the best job possible.

We got into the details about doing great projects and Randy discussed his intention for RBA to be “a highly creative, remarkable, design firm.”

A firm that raises the bar.

A firm that makes noise.

A firm that makes great experiences for people.

A firm that cares about its clients and wants to do everything possible to ensure the client projects design helps the client achieve their business objectives.

Nothing at RBA is thrown together, nothing except Randy’s hair.  Everything is well thought out, looks astonishing, functional, take in consideration of how people feel in the space and it will (damn straight!) bring success to the client.

From this discussion I have learned a great deal about the RBA design intentions. I am in the process of being taught how to make architecture. I look forward to the learning process and how RBA strives to create the most successful projects and achieves RBA architecture and art goals by consistently surpassing the goals and expectations of their clients. As Randy said “RBA can do all types of architecture but we would rather center our attention on the modern clients who have passion for design and want to build great projects for the visual and bodily experience!”

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