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Fat Brain Toys

An internet toy company commissioned us to design their first physical store.

We borrowed their motto of ‘smarter toys equals smarter children’ by producing a ‘smarter’ store design capable of easily adapting to their continually changing display needs.

For displaying toys, our solution was to create a mass produced box capable of easily attaching and detaching to one another.   Boxes are put together like a child’s set of blocks into different creative compositions.  The owner rebuilds the box installations 6 times a year, which continually makes the store look fresh with new toys.